Request a bet is a relatively new and exciting sports betting feature allowing punters to design and create bets on preferred sports and markets. It puts punters in control of their betting activities, offering flexibility on outcomes that bookmakers don’t particularly offer as a part of their standard online betting markets.
Request a bet allows punters to design and create their own wagers on preferred sports and markets. By using this feature, you are able to get odds on outcomes and predictions that are not a standard part of the bookmaker’s offer.
For example, you might have a feeling that Mohammed Salah will score a goal from outside the box in an upcoming Liverpool game or miss two penalties. You can reach out to your favorite sportsbook and ask if they will offer you odds for these markets.
Not all bookies provide this service to their users. Also, bookmakers make case-by-case decisions on requested bets and will sometimes deny them.
You can request a bet by directly contacting the sportsbook, as long as they provide the service. The requests are made using customer support communication channels or social media platforms like X (formerly Twitter).
While the request a bet process might vary depending on the bookie, here are the standard step-by-step instructions:
Make sure to request a bet well in advance of the sports event. This way, the bookie will have enough time to review it. This is especially important for popular matches, which typically have a high volume of requests made by punters.
Now, let’s look at an example of how to request a bet at William Hill. The simplest way to ask for odds on this sportsbook is via X with its unique hashtag “#YourOdds.”
Let’s say you want to get customized odds from William Hill for an upcoming UEFA Champions League game between Real Madrid and Manchester United. You predict Real Madrid winning, over 2 cards issued, over 2.5 goals scored, and over 11 corners taken.
All you need to do is create a tweet like this: “@William Hill Real Madrid vs. Liverpool (UEFA Champions League game): Real Madrid to win, over 2 cards, over 3.5 goals scores, and under 13 corners #YourOdds.”
Once you send out the tweet, the bookmaker’s social media team will send the bet request to the traders for pricing. If the custom wager is accepted, William Hill’s official X account will reply to your tweet with the assigned odds and a slip link for the customized bet.
In some cases, bookies allow punters to cash out their customized wager early, just as they typically would with normal markets. By initiating the cash out function, you can settle the bet early for a guaranteed payout. The value will be determined by the sportsbook.
Some bookmakers don’t offer cash out on requested bets. Others will reserve it for common predictions like totals on goals, corners, and cards.
The Request a Bet tool is usually provided by major bookies in the UK and Ireland. Each platform brands it differently and has its own rules. Continue reading to check out a brief overview of the top sportsbooks offering this feature.
bet365’s Bet Builder isn’t a typical Request a Bet feature. It allows punters to create a specific wager by combining the most popular markets from core sports like football, basketball, baseball, and ice hockey.
To use it, you need to navigate to the preferred fixture or event and select the “Bet Builder” feature. Once there, you will find all the available markets you can pick from, with the odds being calculated automatically. After making your selections, you need to enter the stake and confirm the wager.
bet365 doesn’t explicitly offer the Request a Bet feature, but it has been known to occasionally accept custom wagers. You can try to make your request by reaching out to the bookie’s customer service via social media, live chat, phone, or mail.
To request a bet from Betway, you need to send out a tweet on X with your desired predictions. Include #BetYourWay and tag @Betway or @BetwaySupport. After that, the bookmaker will review the request and decide whether to approve it. If accepted, Betway will add it to its website and respond with a tweet that will include the odds and a link to the custom wager.
betway.com
The #BetYourWay is also the name of the bookmaker’s in-built wager builder function, where punters can customize bets from a list of predetermined markets. Additionally, you will be able to browse through requested bets created by other users and add them to your slip.
Ladbrokes’ Request a Bet feature is called GetAPrice. It is most used on football, but the bookmaker will also take requests on cricket, NFL, darts, snooker, and other sports.
To request your custom wager, you need to tweet @Ladbrokes with the market you are interested in and add the hashtag #GetAPrice. If the market doesn’t already exist, the bookie will review the request. If approved, the sportsbook’s social media team will get back to you with the odds and a link.
ladbrokes.com
The markets created through Ladbrokes’ GetAPrice feature become available to all other users. You can browse through punters’ free bet request selections through the “#GetaAPrice” tab on any match. Ladbrokes also has an in-built Bet Builder where you combine predetermined selections into a custom wager.
William Hill’s #YourOdds is one of the most popular Request a Bet features among punters. For example, the bookie received well over 2 million #YourOdds shouts during the 2018 World Cup.
To send in your request, you need to tweet it to @WilliamHill and include #YourOdds. You can also send the sportsbook a message through Facebook Messenger. Requests made through other customer service channels won’t be accepted. Users are limited to 3 #YourOdds inquiries per day.
williamhill.com
The #YourOdds feature was initially restricted to football. However, William Hill has recently started taking requests on other sports like test cricket, tennis, and basketball. You can also ask for a custom wager on non-listed events, but it will take more time for it to get priced.
Paddy Power’s Request a Bet feature is known as #WhatOddsPaddy. It is most commonly used for football, darts, and horse racing events. However, the bookmaker will try to price custom wagers from other sports as well.
The bookie’s website and app feature a #WhatOddsPaddy market where you will find what other punters have conjured up and requested. Many gamblers use it to find value bets or inspiration for their customized wagers.
paddypower.com
To request a bet on Paddy Power, you must tweet @PaddyPower with your prediction and use the #WhatOddsPaddy hashtag. You will then receive the price and a link to the wager once the hardworking folks behind the scenes have approved the request and added it to the site. If the request can’t be met, the social media team will let you know right away.
Although Betfair has recently become more famous for its innovative betting exchange, the sportsbook side is also amazing and features a bet request service. This way, punters can get good odds for any market that isn’t part of the standard offer.
You can easily request a bet with Betfair via X. You only need to tweet the wager you wish to place directly to @betfair and mention the unique #OdssOnThat hashtag. Once approved, the bookmaker will reach back to you with the odds or inform you that the selection has been added to the website.
betfair.com
You can also check out wagers requested by other punters. They are usually found under the “All Markets” tab when you click on a particular event.
You can request a custom market at Betfred thanks to their PickYourPunt feature. All you need to do is describe the bet in a tweet, mention @Betfred, and add the #PickYourPunt hashtag.
If the bookie approves the request, you will receive the odds and a link to the wager. The operator will also include custom bets made by other users in its selection of markets.
👊 #Pick Your Punt – Bet Builder Offer!!
📲 Build your own #PickYourPunt bet on Dortmund v Bayern, stake £5 and get £5 in Free Bets if it loses.
🔞 18+ Please Gamble Responsibly.#BVBFCB
— Betfred (@Betfred) November 7, 2020
Betfred runs frequent promotions tied to PickYourPunt. For example, users can get free bets up to a certain amount if their custom wager on a particular event loses.
BetVictor’s feature for requesting bets is titled PriceItUp. It follows the standard process by reaching out to the bookie through X, writing the details of the custom wager in a tweet, mentioning @BetVictor, and adding the #PriceItUp hashtag.
We should note that the sportsbook hasn’t responded to recent requests sent through X. The inquiry made to the customer service was unsuccessful. The only response we received was that “available selections would be on the site.”
betvictor.com
If you don’t manage to get a price for your custom wager at BetVictor, you can still make various complex bets using the bookmaker’s BetBuilder tool. The events also often feature “Bet Builder Boosts,” which are pre-made and have better odds.
Like its partner brand Ladbrokes, Coral offers punters a chance to get odds on their personalized bets. The bookie will quote you a price on the custom market from football, but also tennis, NFL, and NBA. The feature is called #YourCall.
sports.coral.co.uk
To create your custom wager, write a description of the bet in a tweet, mention @Coral, and attach the #YourCall hashtag. If the bookmaker approves the request, you will get the special link to place the bet. Alternatively, you can look up other punters’ requests on the website or the app via the #YourCall specials tab to see if there are any good markets.
BoyleSports’ feature for making customized bets is known as InventABet. You can use it to get a price on markets from football, boxing, tennis, and other sports. It can be related to a particular match or long-term prediction.
To make the request, you need to send out a tweet using #InventABet. Describe your prediction, tag @BoyleSPorts, and add the unique hashtag.
Tweet us using #InventABet with your #Masters bet request & we’ll price it up!#MastersWeek
👇
— BoyleSports (@BoyleSports) April 6, 2022
The bookmaker’s social media team will first inform you that your request is being reviewed by the traders. They will then send a follow-up tweet with the price or let you know if they can’t offer the odds. If you’re unsuccessful, check out BoyleSports’ Bet Builder to see if you can find something similar.
Unlike most sportsbooks mentioned in this article, X is not the go-to platform for requesting a bet at Unibet. Instead, the bookmaker uses its interactive Unibet Community forum. It is a dedicated section of the platform where users can interact with each other.
To get odds for your unique wager, create a new forum thread and describe the market you want to stake on. The moderator will review your request and reach out to the traders to see whether they’ll price it up. You will get notified in the same post if it gets approved or not.
Experienced punters consider various factors that can help them get the most out of this feature. This includes comparing multiple price requests, reviewing allowed limits, and taking into consideration related contingencies. Let’s check them out.
Some sportsbooks have better prices than others for standard markets. It’s the same case when you request odds for a custom wager. Since you are not obligated to place a bet you requested, don’t limit yourself to a single bookie.
Instead, shop around for lines from multiple bookmakers to find the one that will offer the best price. This way, you can expect the maximum potential payout if you end up being right. Savvy punters will typically send out requests to multiple betting platforms and wait for the best offer.
Sports betting sites will usually limit the amount of money punters can stake and win on a requested bet. Most bookies will apply their standard stake and payout limits. Others might offer lower limits in order to minimize risk exposure. For example, William Hill has a £50,000 limit for maximum winnings on #YourOdds.
Before finalizing your custom wager, it is worth asking about the limits if you are aiming for maximum profit.
Look for Related Contingencies
One of the biggest advantages of the Request a Bet feature is that it covers predictions you would usually not find among the bookie’s standard markets. Due to related contingencies, punters cannot combine some markets in a straight multiple at sportsbooks. It refers to a situation where two or more selections are directly affected by each other. For example, you wouldn’t be able to combine the following markets: Mohammed Salah scoring, Liverpool winning their game against Chelsea, and the correct result 1:0 for The Reds.
Request a Bet allows you to get odds on a wide range of related contingencies. When done right, they can provide better value than traditional markets.
One mistake punters can make is requesting a wager without checking the existing markets. Major sportsbooks offer hundreds of betting options on most games they cover. This is especially the case with football matches. You will sometimes find that your personalized bet is already being listed.
The advantage of using standard markets over identical or similar custom wagers is that the latter tend to have worse odds. This is why you should check the existing selection to see if a bookie already covers your prediction.
Most bookmakers will offer their users a wide range of bonuses and promotions that allow them to earn bonus funds and free bets. Sometimes, you will be able to use them to place your requested wager. But rules can differ. You should read the terms and conditions published by the sportsbook or contact customer support for detailed information.
Some bookies will also offer promotions tied to requested bets. For example, Betfred often gives free bets to punters who place losing predictions on featured events using the PickYourPunt option. Sky Bet provides Request a Bet insurance, where it will issue a refund if one selection in the custom wager loses.
Punters who are looking for value can also consider alternative options like exchange betting. Here, you are not trying to win money from the bookmaker. Instead, you are going against other users. The operator only provides a platform for this activity and takes a commission.
When using a betting exchange, you have the option to place either a “back” or “lay” wager on a market. In the first case, you are backing a specific outcome, like Liverpool winning against Chelsea with a two-goal difference. In the second case, you are predicting that the particular outcome will not take place.
Using a betting exchange allows you to get a more favorable price for your selection. You can set higher odds, and the platform will match you with another user who is willing to take the other side of the bet under the same conditions.
You can request a custom wager for every sport and market you can think of. But there is no guarantee that the sportsbook’s oddsmaker will be willing to price it. Most bookies will only provide the service for a few sports and events.
Almost all bookmakers that offer this feature are open to taking bet requests for football. In most cases, only popular competitions are covered. You can ask for personalized wagers for the Premier League, the UEFA Champions League, the UEFA Europa League, La Liga, Serie A, the World Cup, and the Euro, among others.
Aside from football, many sites include other major sports like basketball, baseball, American football, hockey, tennis, and boxing.
Request a Bet and Bet Builder allow punters to create unique wagers. However, they have some key differences.
The Bet Builder is an automated feature that provides a wide list of markets from the same game that punters can combine into a single bet. It automatically calculates odds for your picks by multiplying the individual odds and making them into a single custom accumulator.
The Request a Bet requires you to directly reach out to a sportsbook via X to create a personalized market according to your specifications and offer you odds for it. The bookmaker can either approve or deny the request.
The table below itemizes the differences between the two features.
| Request a Bet | Bet Builder |
|---|---|
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When creating your own wager, you need to exercise caution and be strategic. Here are some Request a Bet tips that will improve your chances of success.
Having a chance to ask for a personalized wager is a great innovation. It lets you back any market you think of and make obscure predictions. If done right, it also increases your chances of maximizing profit.
Other pros of this feature include:
There have been more than a few incredible success stories featuring punters with big Request a Bet wins.
In 2016, a punter named Liam Fitzpatrick requested a price on Everton winning 3-0 at Sunderland and Lukaku scoring a hat-trick at Sky Bet. The bookie ended up offering him odds of 300/1. Fitzpatrick staked £3 on this wager and ended up winning £900. Sky Bet ended up paying out more than £500,000 on this bet because a large number of other users backed this prediction.
In February 2017, bettor Max Reid asked Sky Bet to give him odds on a custom market for a UCL game between Bayern Munich and Arsenal. He predicted that Robert Lewandowski would score a header and Arsenal would miss a penalty. The sportsbook priced the market at 400/1. Reid’s prediction came true, and he won £2,000 on a £5 stake. Overall, Sky Bet paid out a total of £350,000 to all punters who placed the same wager.
The Request a Bet feature gives punters an opportunity to come up with personalized wagers on popular sports and major events. It won’t always be worth it if you’re chasing profit because it usually involves long-shot outcomes. It can only be a sound betting strategy if your predictions are based on extensive research. You also need to take into consideration all the risks associated with it and act accordingly.
The true value of Request a Bet is that it offers punters a different yet engaging and exciting betting experience. To try it out, send a tweet with the description of your custom market and tag bookies like Paddy Power or William Hill. Also, remember to use the appropriate hashtags.
