888Sport Review

Rating Details

888Sport’s performance varies across different categories. Below is a detailed look at where it stands out and where there’s room for improvement.

About 888Sport and Evoke plc

888Sport is a brand under Evoke plc. Formerly known as 888 Holdings, Evoke is a global gambling company that is listed on the London Stock Exchange and owns several reputable brands like 888Poker, 888Casino, William Hill, Mr Green, and Winner.ro.

As of 2024, Evoke reported annual revenue of approximately £1.75 billion, with an adjusted EBITDA of around £312 million. This is despite posting a net loss of £191 million that same year due to a series of integration and transformation costs, including debt from William Hill’s acquisition. The company has over 1.7 million bettors monthly, with 90% of its revenue coming from regulated markets, including the UK, Italy, Denmark, Romania, Spain, etc.

Evoke also takes ESG seriously through various programs and plans that focus on players, people, and planet.

Under the Players pillar, Evoke prioritizes responsible gambling. It offers a full suite of protection tools, including deposit limits, self-exclusion, reality checks, and access to support organizations like GamCare and Gambling Therapy. The group is committed to reducing gambling-related harm and improving the early detection of risky behavior through tech-driven tools and data analysis.

The People focus emphasizes employee wellbeing, diversity, and inclusion. Evoke promotes a safe and supportive workplace, implements anti-discrimination policies, and invests in staff training and career development. It also supports communities where it operates through volunteering and charity initiatives.

For the Planet, Evoke has pledged to achieve net-zero carbon emissions by 2035. The company tracks its energy use and carbon output and works to reduce emissions across all offices and data centers. It also adopts greener technologies and sustainable practices as part of its long-term environmental roadmap.

Where You Can Bet With 888Sport

888Sport is available in close to 100 countries in various capacities. Below are some notable ones.

888Sport UK

888Sport is legal and licensed in the UK. It operates under 888 UK Limited and is regulated by the UK Gambling Commission. UK punters enjoy full access to all betting features, promotions, and responsible gambling tools. The bookie also supports local payment methods and currency.

888Sport USA

In the US, 888Sport has officially rebranded to SI Sportsbook in New Jersey as part of its partnership with Sports Illustrated. The transition began in 2021 and was completed in 2022, with the 888Sport brand phased out of the state. The operation remains licensed and regulated by the New Jersey Division of Gaming Enforcement (NJDGE). Users in New Jersey can still access sports betting through the SI Sportsbook platform, which is powered by 888’s proprietary technology.

888Sport Canada

In Canada, 888Sport is legal and operates under proper licensing in Ontario, where it is regulated by the Alcohol and Gaming Commission of Ontario (AGCO). The platform is registered with iGaming Ontario (iGO), which allows it to offer online sports betting to users within the province legally. Outside Ontario, 888Sport operates in the grey market but remains accessible to users in other provinces. It provides localized content and payment options to serve the Canadian audience.

888bet Kenya

888bet Kenya operates under the BetLion brand, a Nairobi-based bookmaker acquired by 888 in 2023. The platform is licensed locally and continues to serve Kenyan users with region-specific features. Existing users can continue using the site under new ownership, with the familiar BetLion interface. The 888bet brand is the bookie’s attempt to enter selected regulated markets in Africa via its joint venture 888Africa.

888bet Tanzania

888bet Tanzania is operated by Port Achia Tanzania Limited. This company is licensed and regulated by the Gaming Board of Tanzania. It accepts local payment methods, such as Airtel, Vodacom, and Halopesa.

888bet Mozambique

The 888 brand has also expanded its African presence to Mozambique. This platform has an exclusively mobile version. It has multi-language support, including English and Portuguese. Transactions can be done via local methods like M-Pesa and e-Mola.

888bet Zambia

888bet currently operates under the BetLion brand in the country. Users can still sign in using their old 888bet accounts, though we recommend migrating their information.

Offshore Jurisdictions

888Sport holds a license from the Malta Gaming Authority (MGA), one of the most recognized regulatory bodies for offshore gambling. This license allows 888Sport to legally offer its services in several countries that do not have locally regulated frameworks. With the MGA license, 888Sport operates in markets such as India, New Zealand, and South Africa without violating local laws. The MGA license ensures that 888Sport meets strict standards for player protection, data security, and fair play.

Malta Gaming Authority (MGA)

Company name Virtual Digital Services Limited

• Address Level 7, Tagliaferro Business Centre, 14, High Street, Sliema, SLM 1549, Malta
• Email Address support@888.com
• Contact No 20996522
• Licence Number MGA/B2C/543/2018
• Licence Type B2C - Gaming Service Licence
• Game Type Approved Type 1 Gaming Services; Type 2 Gaming Services; Type 3 Gaming Services
• Status Licensed
• Website Urls http://reefclubcasino.com; http://eucitycasino.com; http://casino-on-net.com; http://888sport.com; http://888poker.com; http://888games.com; http://888casino.com; http://777.com; http://888.com

Regulatory Track Records

In March 2022, 888 UK Ltd was fined £9.4 million by the UK Gambling Commission for significant anti‑money laundering (AML) and social responsibility failures. Failures included delaying AML checks until after customers had deposited £40,000, ignoring source‑of‑funds verification, and failing to act when a single customer lost £37,000 during a six‑week period in the COVID‑19 lockdown. The company also set a near‑earnings monthly deposit cap for an NHS worker and relied solely on email communications to explain RG tools. The penalty came with an official warning and mandatory independent audits.

This was not the first instance of regulatory action; in August 2017, 888Sport faced a penalty of £7.8 million. That fine stemmed from a system error that allowed over 7,000 self-excluded customers to continue gambling across platforms. One individual placed 850,000 bets, totalling £1.3 million, including stolen funds. The Commission flagged inadequate customer interaction and protection policies. A large portion of the fine funded return deposits to users and social causes, and it also triggered mandatory process reviews.

Furthermore, 888Sport, along with 40 other major betting firms like William Hill, bet365, and Betsson, was blacklisted by the Dominican Republic in 2024 as part of the DCJA’s re-regulated gambling framework.

Lastly, starting 21 October 2024, users in Venezuela will no longer be able to access 888Sport, following an official site closure notice from the company’s support centre. Similarly, starting 1 October 2024, 888Sport stopped offering sportsbook and casino services in Brazil.

Odds

888Sport is known for its impressive odds and usually low margins. Depending on the sport and event, odds are released up to a week in advance, giving you more time to plan your bets.

Leagues	Average Margin	Average Payout
Premier League	6%	94%
FA Cup	7%	93%
Scottish Premiership	6%	94%
Champions League	6%	94%
Europa League	5%	95%
La Liga	6%	94%
Serie A	6%	94%
Bundesliga	6%	94%
Ligue 1	5%	95%
MLS	8%	92%
NBA	6%	94%
MLB	6%	94%
NHL	5%	95%
IPL	14%	86%

Major events can feature up to 30 distinct odds, which allows diverse wagering strategies. For user convenience, odds formats can be easily switched between decimal, American, and fractional. If you don’t want to calculate potential returns yourself, there is a built-in bet calculator on the platform. It can calculate singles, doubles, trebles, and many other types of wagers. For punters looking to exploit market shifts, 888Sport updates odds in real time.

Despite already offering strong odds, 888Sport frequently provides odds boosts. These can be found under the “Odds Boost” tab or identified by yellow double upward trend arrows. The betslip is retractable on mobile or smaller screens. Placing a bet typically takes about 2 seconds, depending on network strength. This makes it easy to lock in your preferred odds, especially during fast-moving markets.

Payment Options

888Sport supports a wide range of global and local payment methods. It tailors its cashier options to each region, offering international options and locally preferred methods. It also supports multiple currencies, including USD, EUR, GBP, CAD, ZAR, INR, SEK, and a dozen more.

The minimum deposit is $/€/£/CAD10. Some supported options include credit/debit cards, e-wallets like Skrill, Neteller, ecoPayz, and MuchBetter, prepaid cards such as Paysafecard, and online vouchers like PurplePay. You can also deposit using online bank transfer, Interac, INSTADEBIT, QR Code, Oxxo, and Transferencia Bancaria.

Deposit processing time varies. Card, e-wallet, voucher, and prepaid deposits are usually completed within 10 minutes. Bank transfers and local methods like Oxxo can take up to 5 business days. Some banking options, like Interac, are also region-locked.

Withdrawals start from just $/€/£/5CAD, which is a low minimum. E-wallets are the fastest, with processing times of up to 3 days. Wire transfers may take up to 8 days, depending on your currency and location. During withdrawal, the deposited amount is refunded to the original funding method. The remaining balance can be withdrawn via any previously used payment option. All transactions are fee-free.

The platform also provides step-by-step guides for each payment option, including where they’re supported. This helps users avoid confusion and choose the most efficient method.

Betting Variety

888Sport offers betting on over 30 sports. It covers all major options, such as football, basketball, tennis, and niche sports like handball, Gaelic games, and hurling. It includes horse and greyhound racing.

Competitions	Bet Types	Betting Markets	Bet Conditions
Premier League	-	-	-
FA Cup	-	-	-
Scottish Premiership	-	-	-
Champions League	-	-	-
Europa League	-	-	-
La Liga	-	-	-
Serie A	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, First/Last Goal, Over/Under	Goals	1st Half, 2nd Half, After N Minutes, Both Halves, Either Half, Team 1, Team 2, Time Interval
Bundesliga	-	-	-
Ligue 1	-	-	-
MLS	-	-	-
NBA	1x2, Double Result, Handicap, Over/Under, Same-Game Parlay	Player Props	1st Half, 1st Quarter, Team 1, Team 2
MLB	1x2, Handicap, Odd/Even, Over/Under, Same-Game Parlay	Inning Result, Player Props	1st inning, Team 1, Team 2
NHL	1x2, Double Chance, Handicap, Over/Under, Same-Game Parlay, Winner	Goals, Period Result, Player Props, Shots on Goal	1st period, 2nd period, 3rd period, Include Overtime, Team 1, Team 2
IPL	-	-	-

Esports markets are available for popular titles like CS2, League of Legends, and Dota 2. Virtual sports are also covered, with options like virtual football and racing. For non-sport events, you’ll find novelty bets on politics and awards, including the BBC Sports Personality of the Year.

Each market has over 40 betting opportunities, varying in popularity. For new or low-risk bettors, simple options like Moneyline, Over/Under, and Spreads are available. Experienced punters have access to advanced options, such as Asian Handicaps and Prop Bets.

888Sport also features a Bet Builder, which allows you to combine selections from the same match, such as goals, corners, bookings, and half-time results, into one custom bet. You’ll find markets by goals, minutes, halves, and player stats.

Before an event begins, 888Sport provides comprehensive statistics. These include head-to-head records, win probability, team form, historical data, streaks, and last meeting results. Users can add over 50 selections to their bet slip, which can then be split into singles, accumulators, or multiples. For every selection made, 888Sport suggests other bets favored by users wagering on the same selection, along with the number of people backing it. This gives you an idea of the betting trends.

Live Betting and Streaming

888Sport offers live betting across major and minor sports, including football, tennis, basketball, Esports, and even virtual sports. You can place in-play bets on top leagues like the Premier League, La Liga, NBA, and ATP, as well as lower divisions and regional events.

888sport.com

Each live fixture includes 20+ betting options. You can bet on goals, corners, cards, next scorer, and time-specific events like the outcome of the next 5 minutes. The live odds constantly adjust to match the flow of the game, which gives you more value if you time your wagers right.

To help you decide, 888Sport displays live updates, such as team stats, match breakdowns, and key moments. It also offers free live streaming, mostly on major sports and horse racing. For matches without streaming, a field tracker shows player and team movement so that you can follow the action visually.

Cash out is available on most live bets. You can choose full, partial, or auto cash out, depending on how the game unfolds. Settlements are processed quickly once accepted. You’ll receive alerts on major events like goals or red cards, but notification settings can’t be customized.

888Sport also provides a live event schedule up to 7 days in advance, allowing you to plan ahead.

Bonuses and Promotions

Here are some common bonus offers you will find at 888Sport.

Welcome Bonus: The sign up bonus varies by region. The most common offer is €30 in free bets for punters who make a first deposit and wager €10 on any market with qualifying odds. This bonus is released as three separate €10 tokens and can be used on any market. The bonus is automatic for UK and Ireland punters; other eligible countries require a specific 888Sport welcome bonus code. The offer cannot be claimed with PaySafeCard or e-wallets like Skrill, Neteller, PayPal, or MuchBetter. It has a low 1x wagering requirement, which means turning the bonus into withdrawable cash is easy.

888Sport runs numerous sports and event-driven promotions, which is a considerable advantage. Current examples include earning a $5 free bet when wagering a certain amount on WNBA, Tennis, soccer parlays, or UFC events. These offers change regularly and are easy to opt into. 888Sport has a VIP program, but it is exclusive to its casino product, not the sportsbook.

Website

888Sport’s website is designed with bettors in mind. Its interface is clean, attractive, and highly functional.

888sport.com

The homepage offers multiple ways to navigate sports markets, via a sidebar or a top slider. Promotions are always displayed at the top to make it easy to spot bonuses and boosted odds.

If you know what you want to bet on, the search bar helps you find specific sports, teams, or leagues instantly. If not, pre-match displays are prioritized, showing popular events first, followed by matches with boosted odds, then sports by their event time. As you continue using the site, it automatically adjusts by rearranging content to reflect your betting habits. This is helpful, especially since there’s no option to favorite sports or leagues.

Odds are refreshed automatically without having to reload your page. You can reach most leagues in three clicks or fewer. The site also has a structured sitemap, which lists all available sports and competitions in one place. This helps you jump directly to your preferred market.

The site shows what others are betting on within the same market, making it feel similar to social betting. It highlights trending markets and popular bets in real time. The platform comes in English, Spanish, and French, and you can switch between dark and light modes, which can be helpful for users with visual sensitivities.

The website is generally easy to use and intuitive, but the menu and betslip are non-retractable on desktops or larger screens. This means you can’t limit your display to the sports market alone.

Mobile Betting

Aside from its mobile-friendly website, 888Sport provides dedicated mobile applications. This allows on-the-go punters to manage their betting activities smoothly from their smartphones. The mobile app adds extra layers of security beyond login credentials and 2FA. You can lock access using fingerprint, Face ID, Face Unlock, pattern, or PIN. You can bet, deposit, claim bonuses, watch live streams, switch languages, contact support, and withdraw, all from your smartphone.

Mobile Web App

The mobile web app offers all the benefits of a native app without requiring downloads or constant updates. Users can access this by logging into their account, clicking the browser’s hamburger menu, and selecting “Add to Homescreen.” The only minor drawback is the potential need to re-login periodically.

888sport.com

iOS App

The iOS app sends real time notifications even when you’re not actively using your account. It’s lightweight at 78 MB and requires iOS 15.0 or later. It holds a 4.4-star rating on the App Store.

Android App

The Android app is smooth and well-optimized. It has over 100,000 downloads and a 4.4 rating on the Play Store. It runs on Android 8.1 and above. At just 8 MB, it’s one of the smallest betting apps available.

Security & Data Protection

888Sport prioritizes user security with strong data protection measures. All information is encrypted and stored securely to prevent hackers.

Financial transactions are handled by Virtual Global Digital Services Limited, which uses RSA public/private key encryption to protect data in transit. Servers are protected with advanced firewalls to block unauthorized access.

The platform uses a secure network setup with intrusion prevention systems, encrypted communication, and strict access controls. Internal and external audits are regularly conducted to ensure compliance with security standards.

Betting Tools & Features

Below are some unique smart tools you will find at 888Sport.

888Sport BetFeed

BetFeed shows a live stream of what other users are betting on. You’ll see trending bets and popular markets in real time. It helps you spot high-interest events and possible value picks. You can filter by sport or event to narrow your view. It’s a quick way to stay in tune with betting activity.

Made For You

This feature recommends bets based on your past activity. It learns from your preferences and highlights matches or markets you’re likely to be interested in. You get a personalized list every time you log in. It saves time searching through events. The more you use 888Sport, the better the suggestions. It also shows you recently backed and recently won events.

Cash Out

Cash out is available on most markets, both pre-match and live. You can settle your bet early to secure a profit or cut your loss. Full, partial, and auto cash out options are available. The cash out value updates as the event progresses. Once accepted, payouts are processed quickly.

Responsible Gambling

888Sport understands how quickly sports betting can shift from a leisure activity to a harmful habit. To protect users, it offers a wide range of responsible gambling tools, which are all accessible through its “Control Centre.”

You can set daily, weekly, or monthly deposit limits. Multiple limits can be applied at once, but the strictest always overrides the others. For even tighter control, 888Sport may suggest a tailored deposit cap based on your account activity. This is useful for gamblers who may not realize how much they’re spending.

• 
  Cool Off/Time-Out Tool
• 
  Mandatory Breaks
• 
  Spending Tracker Tools
• 
  Default Limits
• 
  Parental Control Tools
• 
  Third-Party Spending Monitors
• 
  Personalized Risk Messaging
• 
  Time/Session Limit Tool
• 
  Dual Account Monitoring
• 
  Positive Play Tools
• 
  Wager Limit Tool
• 
  Dynamic Risk Profiling
• 
  Post-Loss Reflection Periods
• 
  Withdrawal Lock
• 
  Education and Awareness Tools
• 
  Pre-Commitment Tools
• 
  Family and Friends Exclusion
• 
  Reality Check Tool
• 
  Gambling Transaction Blocking
• 
  Restrict Access to Certain Games
• 
  Gamification of Responsible Gambling
• 
  Self-Assessment Test
• 
  Betting History Transparency
• 
  Help Line Integration
• 
  Self-Exclusion Register Participation
• 
  Charity Contributions
• 
  Self-Exclusion Tool
• 
  Loss Limit Tool
• 
  Deposit Limit Tool
• 
  Age Verification Systems

There’s also a Time Spent Reminder feature. You choose how long you want to stay logged in per session. Once the set time is up, the site logs you out, and you’ll need to sign in again to continue for it to take effect. 

If you want a short break, use the Take a Break option. You can lock your account for 1 day to 6 weeks. During that time, you won’t have access to your account and won’t receive any marketing messages.

For longer-term issues, self-exclusion is available. It’s a more serious step for users who feel they’ve lost control. You can self-exclude for 6 months or permanently. Once activated, it applies across all 888 and William Hill Group brands. The process can take up to 48 hours and also removes you from all marketing lists. It cannot be undone once set.

To help users in self-evaluation, 888Sport offers a brief 4-question self-assessment. Though very basic, it is useful. For a more detailed check, there’s a direct link to the full GamCare self-assessment tool.

Except for the responsible gambling tools, you will also find the breakdown of deposits, betting activity, wins, losses, and tools you’ve used in the past at the Control Centre. Viewing this could give you insight into your gambling behavior.

888Sport collaborates with support organizations such as GamCare, Gordon Moody, Gamblers Anonymous, and Gambling Therapy. These organizations provide support and tailored resources to users with gambling problems. The platform also complies with eCOGRA standards.

Customer Support

888Sport offers several support options, but with a few limitations. It has a detailed FAQ section that covers payments, technical issues, account registration, promotions, and responsible gambling. There’s a search bar that filters answers based on your query, and some responses include screenshots for extra guidance.

• 
  Email (1)
  • support@888.com
• 
  Phone (1)
• 
  Physical Office Support
• 
  Live Chat
• 
  Contact Form
• 
  Mobile App Support Chat
• 
  Community Forum
• 
  Knowledge Base/Help Center
• 
  Facebook Messenger
• 
  Telegram
• 
  WhatsApp
• 
  X.com

If the self-service FAQ isn’t enough or you need a tailored response, you can use the live chat. It’s available through the “Help Centre.” Before speaking with a human, the chatbot will attempt to resolve your issue. If it can’t, it escalates the chat to a live agent.

Live chat isn’t available 24/7 but operates between 12 AM to 11:59 PM UK time. Also, response times are inconsistent. Some queries went unanswered for over five minutes during testing, which is not typical for real time support. Another downside is that 888Sport doesn’t have email support.

Betting Information Section

888Sport has a dedicated blog section. It provides regular content on sports analysis, betting predictions, news updates, event previews, and occasional opinion pieces. The blog covers all major sports available on the platform, including football, tennis, horse racing, golf, boxing, and more.

The articles are written by professionals such as Sam Cox, a sports journalist and betting analyst, and Steve Mullington, a racing writer with years of industry experience. Most articles are timely and relevant, with updates published almost daily, averaging around one post per day.

You can access the blog from desktop and mobile. For ease, content is organized by sport, and users can scroll to find recent posts, but there’s no visible search bar or advanced filter. The layout is clean, but there are no comment sections or share buttons. That limits user interaction and content sharing. The articles are informative and high-quality, but the blog mainly focuses on top-tier leagues and events.

Sponsorship

888Sport, as a brand, has built a strong presence for itself in the sports industry by sponsoring several sports and teams. This not only shows its commitment to the market but also helps boost its visibility and credibility.

In football, 888Sport has sponsored several professional clubs over the years. One of its earliest major campaigns was in the 2016–17 season, when it simultaneously partnered with four English Championship clubs: Birmingham City, Brentford, Nottingham Forest, and Preston North End. The deal included the brand appearing on team kits and an initiative to fund away-day travel for fans, which was the first of its kind. More recently, 888Sport became the official front-of-shirt sponsor for Irish Premier Division club Shamrock Rovers in a multi-year deal starting in 2021. The partnership extended to digital content and co-branded fan engagement activities. 888Sport was also the first-ever official training wear sponsor and global betting partner for Cardiff City FC for the 2020/21 season.

888Sport’s presence extends to major international sports as well. It was the first official betting partner of the NFL in the UK and Ireland, with the partnership confirmed in 2020 and extended in 2022. The deal covered prominent events, such as the NFL London Games, Super Bowl broadcasts, and online NFL content targeted at UK audiences.

Football aside, 888Sport sponsored professional jockey Neil Callan during the 2022 flat-racing season. The sponsorship included branded riding gear and promotional media for major UK race meetings. Not only this, in 2021, the bookmaker became the official partner of Cheltenham, sponsoring four races across the tournaments.

888Sport didn’t stop at partnering with major sports, but also niche ones like snooker. In 2020, 888Sport became the title sponsor of the Champion of Champions snooker tournament held at the Marshall Arena in Milton Keynes. The deal saw 888Sport branding across televised matches, player kits, and event venues. This helped the brand connect with dedicated snooker fans and boost its visibility during prime-time broadcasts.

What Bettors Say About 888Sport

Like with many online sportsbooks, users’ reviews are a mix of negative and positive experiences. A recurring complaint is withdrawal delays. Multiple users report situations where their accounts were locked after attempting to withdraw, with no resolution from customer support. There are also bonus-related issues. Some punters claim that free bets or promos were not credited, even when all qualifying conditions were met. Others say they were denied their winnings because the operator reclassified their bet as a “bonus” win, after which they stopped responding to queries.

Verification and identity checks are also a frequent pain point. Several users report being asked for multiple rounds of documents, even after initial approval. This is especially common among users who want to withdraw a large amount. These issues aren’t limited to TrustPilot, and are echoed on other platforms like Reddit.

That said, not all bettors walk away empty-handed. Some have resolved disputes by escalating them through third-party mediation services like Resolver or by contacting the UK Gambling Commission directly.

888Sport has an average rating of 1.2 to 1.4 stars, depending on the region. This may seem alarmingly low at first glance, but low ratings alone don’t indicate that a site is illegal or fraudulent. In fact, it’s common in the online betting industry. Even highly reputable bookmakers face similar backlash. For example, Betfair and Paddy Power, licensed and well-established brands, also average around 1.3 stars on Trustpilot. 

Besides Betting

888Sport is part of the larger 888 brand, which also operates 888Casino and 888Poker. While sports betting is the primary focus, these sections offer additional gambling options for users.

888Casino features over 2,000 games, including regular and jackpot slots, classic card games, roulette, blackjack, and live dealer titles. The games are powered by top-tier software providers such as NetEnt, Playtech, and Red Tiger. 888Casino offers exclusive in-house games, which are developed specifically for the platform.

888Poker is the brand’s dedicated poker room. It hosts several online poker tournaments and regularly features popular formats like Texas Hold’em and Omaha. Players can join cash games, sit & go tables, and multi-table tournaments.

888Casino and 888Poker run their unique promotions and offers. They are also accessible via dedicated mobile apps.

How to Sign-in

• Click the “Join Now” button at the top right corner of the betting site.
• Fill in your full name, country of residence, nationality, date of birth, and email before clicking the “Next” button.
• Enter a username, password, and a secret question.
• Finally, fill in your address, postal code, phone number, and the preferred currency.