From November 3rd to 6th, 2025, the heart of Rome became the epicenter of the global iGaming industry as SiGMA Europe Summit 2025 unfolded at the state-of-the-art Fiera Roma.
Our BetZillion team was proud to take part in this landmark event. Leading our presence was CEO Sergio Collins, whose mission was clear: expand BetZillion’s affiliate partnerships, strengthen relationships with operators, and explore new opportunities in one of Europe’s most promising iGaming markets — Italy.
As an affiliate platform dedicated to honest reviews and expert betting insights, BetZillion continues to be a strong advocate for innovation and responsible growth in the industry. Attending SiGMA Europe was another important step toward achieving that vision.
This year’s summit marked a pivotal shift in the European iGaming landscape. Hosted in Rome for the first time, SiGMA Europe 2025 capitalized on Italy’s rapid digital and startup growth. With the local online gaming market projected to reach €3.78 billion by 2029, the event became the ideal meeting ground for affiliates, operators, and tech pioneers aiming to tap into Europe’s next major online gaming hub.
From AI-driven marketing tools to responsible gambling frameworks, the exhibition floor was buzzing with innovation. BetZillion’s team connected with multiple solution providers and affiliate networks to explore new ways of improving performance analytics and campaign efficiency.
The conference featured thought-provoking sessions on digital transformation, performance marketing, and affiliate growth. Discussions around the Italian market’s regulatory evolution offered valuable insights for businesses seeking sustainable expansion.
Our CEO, Sergio Collins, participated in several panels and networking events, exchanging ideas with fellow leaders on how affiliates can play a stronger role in shaping transparent, data-driven partnerships across Europe and beyond.
In addition to business meetings, the event’s networking dinners, sporting tournaments, and VIP zones offered a relaxed environment to connect with partners and celebrate collective achievements within the community.
Some of the most meaningful moments for BetZillion happened beyond the main sessions — in spontaneous conversations with innovators, operators, and affiliates passionate about the future of online gaming. From sharing insights on traffic optimization to discussing market expansion strategies, these exchanges reinforced why SiGMA remains one of the most valuable gatherings in the iGaming calendar.
Rome’s dynamic atmosphere, coupled with SiGMA’s exceptional organization, created the perfect environment for collaboration. The event’s focus on startups and emerging technologies also aligns with BetZillion’s ongoing commitment to innovation and adaptability.
As we wrap up an inspiring week in Rome, the BetZillion team is more motivated than ever. The connections made and knowledge gained at SiGMA Europe Summit 2025 will play a vital role in shaping our roadmap for the upcoming year.
We’re already implementing new affiliate tools and performance solutions inspired by the event’s insights — all aimed at enhancing transparency and delivering greater value to our partners and audience.
A special thanks to the SiGMA organizers for delivering an unforgettable experience, and to everyone we met along the way — your ideas and energy continue to drive this industry forward.
We look forward to seeing you at the next SiGMA Summit!
