Ladbrokes Bookmaker Review

Rating Details

Ladbrokes Compared to Other Market Leaders

Ladbrokes remains a major name in UK betting, but it falls behind some competitors in key areas.

• bet365 offers better odds on smaller leagues and a wider range of sports overall.
• Betfair leads with faster odds updates and exchange wagering, something Ladbrokes doesn’t offer.
• Paddy Power and SkyBet provide bigger welcome bonuses and more creative promotions, while Ladbrokes focuses mainly on daily odds boosts.
• Customer support at Ladbrokes relies heavily on virtual assistants, which can lead to slower help compared to Betfred or William Hill.
• The mobile app covers the basics but lacks advanced customization options found at bet365.
• Ladbrokes stands out with its 2,700+ wagering shops, offering in-person deposits and withdrawals – a feature that online-only brands like Betfair and SkyBet cannot match. For UK-focused punters who still prefer retail betting, this remains a key advantage.

Casinos

In Play Mode

Live Streaming

Cash Out

Mobile Application

Bookmaker Payout

Min Deposit

Min Bet

Max Profit

Min Withdrawal

Withdrawal Time

Rating

95%

£5

£0.01

Unlimited

£0.01

Up to 4 working days

4.7

96%

£5

£0.10

Unlimited

£5

Up to 5 working days

4.9

94%

£5

£0.10

£2000000

£5

Up to 10 working days

4.8

92%

£5

£0.25

£1000000

£0.01

Up to 5 working days

4.8

89%

£5

£1

£1000000

£1

Up to 5 working days

4.7

96%

£5

£0.05

£500000

£10

Up to 5 working days

4.6

94%

£5

£0.01

£500000

£5

Up to 5 working days

4.5

About Ladbrokes and Entain Group

Ladbrokes is part of the Entain Group, one of the largest gambling companies in the world. Entain operates a global portfolio of brands, including Coral, BetMGM, Eurobet in Italy, SuperSport in Croatia, STS in Poland, Sportingbet in Latin America, and BetCity in the Netherlands. Other brands include Crystalbet in Georgia, TAB and Betcha in New Zealand, Bwin across Europe, Optibet in the Baltics, Neds in Australia, Sports Interaction in Canada, Klondaika in Latvia, Betboo in LatAm, and Vistabet in Greece.

Ladbrokes and Coral form the core of Entain’s UK retail network, with over 2,700 wagering shops.

The group focuses on omnichannel betting and targets casual punters aged 35 to 65 who prefer football, horse racing, and greyhound bets.

The Ladbrokes Coral Trust provides donations to charities, such as GamCare, SportsAid, and other community-based programs.

Where You Can Bet With Ladbrokes

Ladbrokes operates in multiple markets under local licenses and offshore frameworks. Its main focus is the United Kingdom, Australia, Belgium, but it also holds licenses in Gibraltar for international activities.

United Kingdom

Ladbrokes holds an active UK Gambling Commission (UKGC) license under Ladbrokes Betting & Gaming Limited. The license covers sportsbook and virtual betting.

United Kingdom Gambling Commission (UKGC)

Company name Ladbrokes Betting & Gaming Limited

• Head office address Ladbrokes Betting & Gaming Limited, One Stratford Place, Montfichet Road, LONDON, E20 1EJ, United Kingdom
• Account number 1611
• Licence General Betting Standard
• Licence number 001611-A-332575-006
• From 8 Apr 2020
• To Current
• Other Licences Gambling Software; Pool Betting; Bingo; Casino; Gambling Software; Gaming Machine Technical Software; General Betting Standard - Virtual Event
• Trading names Coral; Ladbrokes
• Status Active

Ladbrokes is one of the most recognizable names in the industry with over 2,700 wagering shops nationwide, including in London, Manchester, Birmingham, and Glasgow.

The company allows punters to place bets online and offline, deposit cash in shops, and withdraw online winnings in person. UK users must complete KYC verification before withdrawals and cannot use credit cards due to local gambling regulations.

Shop Locator

Ladbrokes provides a Shop Locator tool at ladbrokes.com, where gamblers can find the nearest betting shop. This feature supports in-person wagering, cash deposits, and bet settlement across thousands of locations in England, Scotland, Wales, and Northern Ireland.

Australia

Ladbrokes operates in Australia under a license from the Northern Territory Racing Commission.

The Australian version of Ladbrokes focuses on horse racing, greyhound racing, and harness racing, which are the most popular wagering options locally.

The platform also provides markets for the AFL, NRL, and cricket, with features like Pick Your Own Odds and Same Race Multis tailored to Australian punters.

All services comply with Australian advertising and responsible gambling laws.

Belgium

Ladbrokes is licensed by the Belgian Gaming Commission under Derby S.A.

Belgium Gaming Commission

Company name DERBY S.A.

• URL www.ladbrokes.be
• Since 2020-01-22
• License number FA116428; FA+116428

The platform operates at Ladbrokes.be, and supports French, Dutch, and German languages to serve local bettors.

Customers can deposit and withdraw in EUR, with dedicated promotions designed for Belgian wagerers.

The company also runs over 300 retail betting shops in Belgium.

Offshore Jurisdictions

Ladbrokes holds a Gibraltar license under LC International Limited, which covers betting and gaming services for customers outside regulated national markets.

Gibraltar Gambling Commissioner

Company name LC International Limited

• Address Suite 6, Atlantic Suites Europort Avenue, Gibraltar, GX11 1AA
• Telephone +350 20078700
• Licences Betting: RGL No. 010; Gaming: RGL No. 012
• Brands Ladbrokes; Coral; Gala Bingo; Gala Casino; Gala Spins
• Website Urls
• Status Active

This license allows the bookie to provide services in regions where it does not have local approval but can legally accept offshore bets. Gibraltar is one of the most recognized licensing hubs for international wagering companies, offering tax advantages and a stable regulatory framework for global operations.

Odds

Ladbrokes usually posts pre-match football odds two to three days before kick-off for Premier League and other top leagues, with early markets often covering over 150 betting options per match.

Odds are available in fractional, decimal, and American formats, with a quick toggle accessible on desktop and mobile.

Prices are displayed with two decimal accuracy, ensuring no rounding issues or hidden uplifts.

For live wagering, Ladbrokes keeps odds consistent during high-volume moments, such as goals or penalties, but may temporarily suspend markets during critical events to prevent errors.

Bet confirmations are processed in under two seconds, including during peak traffic.

The platform shows real time odds-change indicators, but it does not provide built-in odds comparisons or public explanations of cash out calculations.

Ladbrokes maintains similar margin policies across football, tennis, and basketball, with no hidden changes by region.

Leagues	Average Margin	Average Payout
Premier League	6%	94%
FA Cup	7%	93%
Scottish Premiership	6%	94%
Champions League	7%	93%
Europa League	7%	93%
La Liga	7%	93%
Serie A	7%	93%
Bundesliga	7%	93%
Ligue 1	6%	94%
MLS	6%	94%
NBA	6%	94%
MLB	4%	96%
NHL	5%	95%
IPL	6%	94%

Punters can download bet histories with full settlement details, but historical odds snapshots are not available in the bet slip.

All settlement rules, void policies, and margin details are published in the terms section, though no dedicated implied probability tool is provided.

Payment Options

Ladbrokes supports a broad range of payment methods, covering debit cards, wire transfers, e-wallets like PayPal, Skrill, and Neteller, plus mobile options, such as Apple Pay and Google Pay. Prepaid methods like Paysafecard and Neosurf are available. Australian bettors can also use POLi and Prezzy Card.

The platform displays local currency limits and fees.

Most deposits are processed instantly, with minimum deposits starting from £0.01 or €0.01, except for Paysafecard and Neosurf, which require at least €10.

Withdrawals through Skrill, Neteller, and Trustly are processed instantly. Card and bank transfers usually take up to three working days. All fees are transparent and shown before transaction approval; most options are free, though Skrill, Neteller, and Paysafecard have small service fees.

Ladbrokes uses 3-D Secure authentication, requires verified payment methods for withdrawals, and sends automatic email or SMS confirmations for every transaction.

Cryptocurrencies are not accepted, and there is no public VIP program for faster payments, but high withdrawal limits are supported for large transactions.

Betting Variety

Ladbrokes covers over 35 sports throughout the year, with a clear focus on football, horse racing, and greyhounds, which remain the bookmaker’s core offering.

The football section includes top leagues, lower divisions, women’s leagues, youth tournaments, pre-season friendlies, and reserve matches.

Flagship games feature over 400 wagering markets, which include alternative spreads, Asian handicaps, punter props, team props, and period-specific bets like first-half corners or next goal.

Competitions	Bet Types	Betting Markets	Bet Conditions
Premier League	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, First/Last Goal, Odd/Even, Over/Under, Same-Game Parlay	Goals	1st Half, 2nd Half, Team 1, Team 2
FA Cup	-	-	-
Scottish Premiership	-	-	-
Champions League	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Odd/Even, Over/Under, Same-Game Parlay, Win from Behind, Win to Nil	Cards, Goals, Penalty, Player Props, Sending Off, Shots, Shots on Goal	1st Half, 2nd Half, After N Minutes, Both Halves, Both Teams, Either Half, Either Team, Team 1, Team 2, Time Interval
Europa League	1x2, Both Teams to Score, Clean Sheet, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Odd/Even, Over/Under, Same-Game Parlay, Win from Behind, Win to Nil	Corners, Goals	1st Half, 2nd Half, Both Halves, Either Half, Team 1, Team 2, Time Interval
La Liga	-	-	-
Serie A	-	-	-
Bundesliga	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Odd/Even, Over/Under, Same-Game Parlay	Goals	1st Half, 2nd Half, Team 1, Team 2
Ligue 1	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Odd/Even, Over/Under, Same-Game Parlay, Win from Behind, Win to Nil	Cards, Corners, Goals, Offsides, Player Props, Shots, Shots on Goal	1st Half, 2nd Half, Both Halves, Both Teams, Either Half, Either Team, Team 1, Team 2
MLS	1x2, Both Teams to Score, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Odd/Even, Over/Under, Same-Game Parlay, Win from Behind	Corners, Goals, Player Props, Shots, Shots on Goal	1st Half, 2nd Half, Both Halves, Both Teams, Either Half, Either Team, Team 1, Team 2, Time Interval
NBA	1x2, Double Result, Handicap, Odd/Even, Over/Under	Player Props, Race to N Points	1st Half, 1st Quarter, Team 1, Team 2
MLB	1x2, Odd/Even, Over/Under, Will there be extra inning?	-	Inning 1 to 5, Team 1, Team 2
NHL	1x2, Both Teams to Score, Correct Score, Double Chance, First/Last Goal, Handicap, Over/Under, Winner & Total	Goals, Period Result, Player Props	1st period, 2nd period, 3rd period, Regular time only, Team 1, Team 2
IPL	Most/Comparative, Over/Under, Winner	Player Props, Player/Team Comparison	Team 1, Team 2

Ladbrokes provides Bet Builder for football, basketball, and the NFL, which allows bettors to combine multiple selections from the same match.

The site offers wagering on regional favorites, such as Gaelic games, AFL, CFL, bandy, and kabaddi, as well as Esports markets for CS2, Dota 2, League of Legends, and Valorant. Special bets cover politics, entertainment, weather, and lotteries, along with tournament and season-long markets like top scorer and group winner.

Virtual sports are also available, featuring football, horse racing, and greyhounds with round-the-clock events.

The interface includes filters for props, stats, and boosts, though it does not support favorite-market pinning or a recent-bet memory function.

Live Betting and Streaming

Ladbrokes provides a comprehensive live betting platform, covering not just major leagues like the Premier League, NBA, and NFL, but also lower-tier competitions, youth leagues, and smaller regional tournaments across football, tennis, basketball, and Esports.

Competitions	Live Betting	Live Streaming
Premier League
FA Cup
Scottish Premiership
Champions League
Europa League
La Liga
Serie A
Bundesliga
Ligue 1
MLS
NBA
MLB
NHL
IPL

Most flagship football matches offer over 150 live markets, including next goal, punter cards, and alternative spreads. Fast markets such as the next 1-minute corner or the next point winner in tennis are available during select events, though not for all matches.

Ladbrokes streams thousands of live events yearly, with free HD streaming for horse racing, greyhounds, football, and some minor sports like table tennis. An animated match tracker with real time stats is available for games without streaming, showing possession, xG, shots, and dangerous attacks.

The live interface includes a customizable multi-view option, allowing bettors to follow several matches at once, though there is no picture-in-picture mode.

Full, partial, and automatic cash outs are supported on most in-play markets, and settlements are processed instantly after confirmation. Ladbrokes applies fair cash out pricing, usually keeping the haircut below 5% compared to the theoretical value.

Notifications for goals, market reopenings, and odds changes can be set through email, push alerts, or sound cues, although custom alert rules, like odds reaching a specific price, are not yet available.

Bonuses and Promotions

Ladbrokes offers a £20 free bet for new UK customers after placing a first bet of £5, with no promo code required. The wagering terms are simple and clear, which makes it easier to withdraw real cash compared to standard deposit bonuses.

In Australia, welcome bonuses are not promoted due to local regulations, but bettors still get access to odds boosts, protest payouts, and racing refunds.

Belgian customers can claim a €100 first deposit bonus paired with 500 free spins, though this offer requires a promo code during sign up.

All promotions include clear terms, covering payment restrictions, deadlines, and rollover limits, which usually stay below 5× for sports. Regular offers include daily odds boosts, acca insurance, and free-to-play games for football and racing fans.

Website

The Ladbrokes website is fast and stable, even when used on a 4G connection. Real time odds update automatically, so there’s no need to refresh pages manually during live wagering. Navigation is simple, with most leagues accessible in three clicks or fewer from the main menu. The site layout follows a logical structure.

The bet slip stays compact and never blocks the main content, which makes placing bets quick and frustration-free. Ladbrokes also includes a predictive search function that covers teams, leagues, and markets, reducing the time it takes to find specific bets. There are useful filters by date and bet type, though no option to switch between dark and light themes.

Accessibility meets basic standards, but there is no official WCAG 2.1 AA certification mentioned.

The registration process is fast, with real time validation and a visible progress bar.

However, Ladbrokes does not offer a demo mode for browsing the site before registration.

On the tools side, there are no built-in calculators or community features, but the site allows users to set up email or push notifications for bet results and promotional alerts.

Mobile Betting

Ladbrokes provides a complete mobile wagering experience through dedicated apps and a responsive web version. The platform covers everything from pre-match betting to live streams, but user feedback shows a few areas where the apps could improve.

Mobile Web App

The mobile web version mirrors the desktop site. Pages load quickly on 4G, and real time odds update automatically. Navigation is simple, and most markets are accessible within three taps or fewer. However, the web version does not support offline bet history or app-level biometrics like Face ID.

iOS and iPadOS Apps

The UK Ladbrokes iOS app holds a 4.6-star rating on the UK App Store. Punters highlight the smooth interface and easy navigation, but some report occasional glitches when wagering live.

Background audio for horse racing streams works well, and the app includes full access to account management and betting tools.

The Australian version of the app has similar features but averages 3.9 stars, with users mentioning lag during live racing streams.

The Belgian iOS app supports local language menus and euro-based accounts, but it lacks the advanced push notification options found in the UK version.

Android App

The Android app is available on Google Play in all supported regions.

The UK app version is rated at 4.4 stars, appreciating the fast load times and convenient bet slip, though some report crashes on older devices with legacy OS versions.

In Australia, users have reported problems with the Aus Ladbrokes app, mainly giving it a 3.8-star rating due to live streaming issues during racing events and racing data that falls behind local competitors.

The Belgian Android Ladbrokes app performs well for basic betting but does not include advanced features like personalized alerts or market bookmarks.

All versions support biometric login, live streaming in HD, and real time odds updates without manual refresh. However, none of the apps currently offer exclusive promotions or social wagering features.

Betting Tools & Features

Ladbrokes offers a strong set of tools that give bettors more control over their wagering experience, online and in-store.

The Grid

The Grid links Ladbrokes online accounts with retail betting shops through a single loyalty card. Punters use it to collect winnings instantly in-store, track their bet history, check results, and unlock exclusive retail promotions. It also provides access to offers not available online.

Bet Builder

Bet Builder allows users to create custom bets by combining different selections from the same match. This includes goals, corners, bookings, and match outcomes. The feature works across football, the NFL, and some basketball leagues.

Odds Boosts

Ladbrokes provides daily Odds Boosts on football, horse racing, and greyhound racing. Punters can select which bets to boost, instead of relying on pre-selected enhanced odds. This applies to singles and some accumulators.

1-2-Free

1-2-Free is a weekly free-to-play game where bettors predict the outcome of three football matches. A correct treble pays £100 in cash, while two correct picks return a £5 free bet. This game is open to all Ladbrokes customers and resets every week.

Cash Out

Ladbrokes supports full and partial Cash Out on most live markets. Punters can close bets early, either to secure profit or reduce potential losses. The platform processes Cash Outs instantly, with value shown clearly before confirmation.

Best Odds Guaranteed on UK and Irish Racings

Ladbrokes gives horse racing fans Best Odds Guaranteed on all UK and Irish races. If the Starting Price is better than the early odds taken, the operator pays the higher amount automatically.

Ladbrokes Card in Australia

In Australia, Ladbrokes offers a prepaid Ladbrokes Card connected directly to wagering accounts. Punters use it to withdraw winnings instantly from ATMs or via EFTPOS, avoiding bank transfer delays. This feature is especially popular for racing bets and fast cash outs.

Responsible Gambling

Ladbrokes provides a dedicated Safer Gambling section that is easy to find in the website footer, account settings, and registration flow. Punters can set deposit limits, timeouts, reality checks, and self-exclusion directly from their account without needing customer support. Users have access to self-assessment tests and practical guides. The platform uses behavior tracking tools to flag risky activity and sends reminders when bettors reach certain thresholds, such as extended play time or consecutive losses.

• 
  Betting History Transparency
• 
  Help Line Integration
• 
  Self-Exclusion Register Participation
• 
  Charity Contributions
• 
  Self-Exclusion Tool
• 
  Cool Off/Time-Out Tool
• 
  Mandatory Breaks
• 
  Spending Tracker Tools
• 
  Default Limits
• 
  Parental Control Tools
• 
  Third-Party Spending Monitors
• 
  Personalized Risk Messaging
• 
  Time/Session Limit Tool
• 
  Dual Account Monitoring
• 
  Positive Play Tools
• 
  Wager Limit Tool
• 
  Dynamic Risk Profiling
• 
  Post-Loss Reflection Periods
• 
  Withdrawal Lock
• 
  Education and Awareness Tools
• 
  Pre-Commitment Tools
• 
  Family and Friends Exclusion
• 
  Reality Check Tool
• 
  Gambling Transaction Blocking
• 
  Restrict Access to Certain Games
• 
  Gamification of Responsible Gambling
• 
  Self-Assessment Test
• 
  Loss Limit Tool
• 
  Deposit Limit Tool
• 
  Age Verification Systems

Ladbrokes works with organizations like GamCare, GambleAware, and Gambling Therapy, with direct links available on all regional sites. National self-exclusion systems such as GAMSTOP in the UK and BetStop in Australia are fully supported.

Ladbrokes promotes safer gambling during major sports events but does not release public reports on how many punters set limits or opt for self-exclusion.

Customer Support

• 
  Email (2)
  • support@ladbrokes.com
  • help@ladbrokes.be (be)
• 
  Phone (2)
  • 0800 49 659 (be)
  • +61 8 6193 7297 (au)
• 
  Physical Office Support
• 
  Live Chat
• 
  Contact Form
• 
  Mobile App Support Chat
• 
  Community Forum
• 
  Knowledge Base/Help Center
• 
  Facebook Messenger
• 
  Telegram
• 
  WhatsApp
• 
  X.com

Ladbrokes offers 24/7 customer support, including weekends and holidays, with services available in English for the UK, Australia, and international users. Contact options include live chat, email, and an in-site messaging form, but there is no direct phone support for sportsbook issues.

Live chat is the most popular channel. It often connects users to a virtual assistant first before reaching a human agent. Bettors report that basic questions receive fast responses, but more complex issues sometimes require escalation, which can slow the process.

An escalation path to senior agents exists, but it is not always clearly explained during the initial contact. All interactions receive a ticket ID number.

The Ladbrokes Help Center includes a searchable FAQ covering account setup, wagering rules, deposits, withdrawals, and troubleshooting steps for technical errors.

However, the guides lack videos or step-by-step screenshots, which makes some answers harder to follow for new bettors. After each chat, users can rate the service through a post-interaction survey, but Ladbrokes does not publish public customer satisfaction scores or CSAT data.

Overall, the support is functional and easy to access, though punters sometimes criticize the reliance on scripted replies in early conversations.

Betting Information Section

Ladbrokes provides two main content hubs for wagering information: the News section and the Blog. These sections are easy to access from the main menu on desktop and mobile.

The News section focuses on previews, betting tips, and odds updates for upcoming events. It covers major sports like football, horse racing, tennis, and boxing, with fresh content before big matches and tournaments. Articles are updated frequently, especially around events like the Premier League, Cheltenham Festival, and World Cup qualifiers.

The Blog section includes longer reads, such as accumulator tips, betting insights, and strategy suggestions. Content is written by in-house staff and guest contributors, although Ladbrokes rarely displays author bios or credentials.

There are beginner-friendly guides available, but the content is text-based only. Ladbrokes does not offer podcasts, videos, or interactive tools like odds calculators within these sections. Bettors won’t find stats widgets or live data feeds inside the articles. However, social sharing buttons allow users to post articles to Facebook or Twitter.

Content is organized by sport, but there is no search bar or filter system, which makes browsing older articles less convenient. The site prioritizes football and horse racing, with a regional focus on the UK and Ireland. Older posts remain visible but automatically move down the list as new content is published. There is no comment section, so bettors cannot interact directly with the content.

Sponsorship

Ladbrokes remains active in sports sponsorship, focusing mainly on football, horse racing, and darts.

• In 2023, the company became the Official Betting Partner of Liverpool FC, marking a major return to Premier League sponsorship after previous deals with other clubs. This partnership includes branding rights, matchday promotions, and exclusive fan offers, though it does not extend to shirt sponsorship due to Premier League gambling rules. Ladbrokes also sponsors several major horse racing events.
• The Ladbrokes Chester Cup started in 2023. At the same time, the company signed on as sponsor of the Ladbrokes Christmas Hurdle at Ascot, further strengthening its racing presence.
• In 2024, Ladbrokes added the Thirsk Hunt Cup to its list of supported races. This continues a long tradition of racing sponsorships, following previous deals like the Ladbrokes Trophy (2017–2021) and the Greyhound Derby in the 2010s.
• Ladbrokes also held past partnerships with several UK football leagues and clubs. The company sponsored the Scottish Professional Football League (SPFL) from 2015 to 2020, and served as a wagering partner for Sheffield United and Burnley between 2016 and 2018.
• In addition, Ladbrokes was the title sponsor of the Rugby Football League Challenge Cup from 2015 to 2018.
• The brand was also linked to darts, running the Ladbrokes bettors Championship in 2017 and 2018 and sponsoring the PDC World Darts Championship between 2003 and 2014.

These sponsorships have helped Ladbrokes maintain strong visibility across multiple sports, especially in the UK.

What Bettors Say About Ladbrokes

Ladbrokes receives mixed reviews from bettors, with most complaints focusing on customer service and withdrawal times.

On Trustpilot UK, the brand holds a 1.5-star average rating, similar to competitors like Betfred and Coral, where low ratings are also common across the wagering sector.

Some users mention issues with account restrictions, claiming their betting limits were reduced after a few wins. Others report problems reaching human agents through live chat, often getting stuck with automated replies during busy hours.

In Australia, the Ladbrokes rating is slightly higher at 2.1 stars, though common issues include app crashes during live racing and slower-than-expected payout processing.

On Reddit and wagering forums, experienced punters often say Ladbrokes works well for casual bets, especially on football and horse racing.

However, they warn that professional bettors may face limits faster than at brands like bet365.

Positive feedback usually highlights the odds boosts and the ease of using the Grid card for cash transactions in shops.

Negative reviews mostly focus on withdrawal delays, bonus disputes, and inconsistent customer service experiences. This pattern is typical across the industry, but Ladbrokes does face more public criticism for long response times compared to bet365 or Paddy Power.

Scandals and Incidents

Ladbrokes has faced several high-profile scandals over the years, raising questions about its compliance and responsible gambling practices.

• In 2018, the company came under fire after reports revealed it paid £1 million to the victims of a problem gambler. This led to widespread criticism and forced Ladbrokes to review its VIP management protocols, although the settlement avoided direct regulatory penalties at the time.
• In 2019, the UK Gambling Commission fined Ladbrokes Coral Group £5.9 million for failures related to anti-money laundering and social responsibility. The investigation found that the company did not intervene when users displayed clear signs of problem gambling or spent large sums without proper checks. After the fine, the operator implemented new monitoring systems and committed to stricter oversight of high-spending customers.
• In 2022, Entain, Ladbrokes’ parent company, reached a £17 million regulatory settlement over further social responsibility breaches. This became one of the largest settlements in UK gambling history, prompting Ladbrokes to overhaul its internal policies again and invest more in punter protection technology.
• The brand also faced backlash in 2025 for promoting wagering ads through a parents’ app linked to schools, which led to public outrage and calls for tighter marketing controls. Ladbrokes responded by removing the ads and issuing a statement promising more careful ad placements in the future.
• In addition, Ladbrokes ended its sponsorship deal with the Football Association (FA) in 2017, after the FA decided to cut ties with all gambling companies involved in football. This move followed concerns about gambling’s growing influence over sports and marked a shift in how betting brands manage sponsorship relationships.

Besides Betting

Ladbrokes offers a full online casino, alongside its sportsbook, which gives bettors access to slots, jackpots, live casino games, and bingo.

The site features popular slots from providers like Pragmatic Play, NetEnt, and Blueprint Gaming, with new releases regularly reviewed in the Game Reviews section of the Ladbrokes Blog.

For bettors who prefer table games, Ladbrokes runs a live casino powered by Evolution.

There is also a selection of live game shows, including Crazy Time, Monopoly Live, and Deal or No Deal, available through the Live Game Shows hub.

In addition to standard games, Ladbrokes includes arcade options, scratch cards, fishing games, and mini games.

Bingo and poker are part of the site’s offering, although poker is limited to smaller tournaments and cash games without a standalone poker platform.

All games are accessible on desktop and mobile, keeping the same interface and layout across devices.

How to Sign-in

Signing in to Ladbrokes is a simple process, but you need to follow the steps carefully to avoid issues. Below is a clear guide on how to log in successfully.