The European online betting market is dynamic and fiercely competitive. Globally recognized platforms draw local bettors with attractive promotions and competitive odds to lure new local bettors. With so many options available, selecting the right operator can be daunting. To simplify your decision, we’ve thoroughly reviewed and curated a list of the top sports betting sites.
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The best European bookies offer several key things you should always look out for. For instance, an excellent online sportsbook will always give you good, fair odds on all the betting options available on the platform. Similarly, the operator should give you a great range of sports gambling options, often providing punters with additional options such as a live betting service. There are different bookmakers accepting various currencies, you can have such options as 1 pound minimum deposit betting or betting with euro or USD.
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Up to $250 in Free Bets
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50% up to $200
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100% up to $500
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100% up to $1000 in Free Play
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200% up to $500
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Up to 25% bonus on the first deposit | 10% weekly cashback | NO KYC | Unlimited withdrawals
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Welcome Bonus 500% on the first deposit + 400 FS
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An excellent online operator will also be entirely trustworthy and safe to use. You can usually discover this by reading sportsbook reviews. Some of our picks currently available on the 2025 market include Betway, 22Bet, LVBet, and bet365. These operators are frequently seen on most of the annual top 10 lists.
| Popular European Bookmakers | Welcome Bonus | Mobile App | Live (In-play) | Cash Out |
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| ⭐ Betway | Up to £30 in free bets | iOS | ✅ | ✅ |
| ⭐ William Hill | Bet £10 get £30 in free bets | Android, iOS | ✅ | ✅ |
| ⭐ FreshBet | 100% up to €500 | ➖ | ✅ | ➖ |
| ⭐ Rolletto | 150% up to €1500 | ➖ | ✅ | ✅ |
| ⭐ Goldenbet | 100% up to €500 | ➖ | ✅ | ✅ |
| ⭐ MyStake | 100% up to €500 | ➖ | ✅ | ✅ |
| ⭐ QuinnBet | 50% up to £35 in free bets | iOS | ✅ | ✅ |
| ⭐ 22Bet | 100% up to €122 | iOS | ✅ | ✅ |
| ⭐ 888Sport | Bet €10 Get €30 in free bets | Android, iOS | ✅ | ✅ |
| ⭐ Unibet | Up to £40 in free bets | Android, iOS | ✅ | ✅ |
bet365 is one of the most popular sports betting brands operating within the European market. The bookmaker sits in a class of its own by managing to offer odds that are consistently high across the board. It’s an especially great fit for football fans interested in finding the best prices on markets like the English Premier League and UEFA Champions League.
bet365 delivers really good value with its enticing bonus offers, which include boosted odds, accumulator bonuses, free bets, and cashback deals. The sportsbook uses a first-class website designed with intuitive navigation options. It also comes with engaging features such as stat overview, live streaming, partial cash out, and in-play betting.
We found bet365’s mobile betting platforms to be rich with features and also efficient in performance on Android or iOS systems.
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FreshBet provides sports betting services in multiple European regions and is popular for its impressive market reach. While most betting sites tend to focus on leagues based in Europe, FreshBet encourages diversity by covering markets from various continents. The bookie’s baseball and cricket markets are especially impressive.
FreshBet’s website features a properly-organized interface with the standard three-column betting layout. While we found only a few bonuses on the FreshBet promotions page, punters can still enjoy matched deposits and automatic free bet offers.
Some features you’ll encounter on this platform include a high-quality live stream, in-play betting mode, and virtual sports. For payments, FreshBet supports cryptocurrency, bank transfers, and electronic wallets.
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Rolletto is a fast-rising online bookmaker that caters to bettors located in several European regions. It’s a highly convenient option for placing pre-match or live bets on widespread competitions like the EuroLeague, Champions League, and NBA.
What we really liked about Rolletto is its commitment to making betting an easy and fun exercise for customers. It achieves this by operating a user-friendly website designed to make navigation as straightforward as possible.
Rolletto sportsbook also delivers an impressive selection of bonuses, including a 150% welcome offer and accumulator-free bets for returning members. Being a leading crypto bookmaker, Rolleto accepts payments made using Bitcoin, Tether, and Ethereum, among others.
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GoldenLion is an up-and-coming betting site licensed by the Government of Curacao to operate in European markets. The bookmaker’s coverage cuts across a selection of 35+ sports, from mainstream picks like football and basketball to niche options like surfing and handball.
If you like sportsbooks that avoid unnecessary clutter or complicated menus, then the GoldenLion website will be a perfect fit. It also comes with helpful tools like the bet constructor and partial cash out.
GoldenLion welcomes new sports bettors with a 100% first deposit bonus worth up to €100. Meanwhile, an ongoing promotion that returning members can look out for is the x2 weekly €/£50 free bet tokens.
At this moment, GoldenLion only supports the Euro currency, but punters are welcome to deposit with crypto, bank cards, or e-wallets.
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Chipstars is one of the best crypto sportsbooks operating within the European betting market. Its market depth is quite impressive, with pre-match and live betting lines available in nearly 40 sports categories.
What makes Chipstars so special is the incredible value it offers through bonuses and promotions. For newcomers, there’s a massive 100 – 270% deposit bonus of up to €36,460, spread across the first three deposits. To add to this, the bookie grants regular bettors percentage profit boosts, a 150% multibet bonus, and ultra cashback on different days of the week.
We found several value-adding features on this site, including an in-play wagering tab, live stream, in-depth statistics, and live score updates. Unsurprisingly, Chipstars also offers well-optimized mobile betting through dedicated apps for iPhones and Android-based devices.
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MyStake, licensed by the Curacao eGaming Board, is active in several European online betting jurisdictions. Its market coverage spans across 30+ sports, with rugby, athletics, and volleyball delivering the best value among the available options.
One of the qualities that make MyStake a good choice for betting in Europe is its 100% welcome bonus, worth up to €500. Many bettors will also find the sportsbook’s desktop and mobile layouts very easy to navigate.
MyStake offers competitive in-play betting odds on several popular European tournaments, including the Bundesliga, T20 Blast, and Eurovision Song Contest. It also uses live streaming and visual stats tracking tools to upgrade the live wagering experience.
For payments, punters are free to make use of traditional methods like credit cards, bank wire transfers, e-wallets, and cryptocurrencies.
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Here’s a comparison table:
In most cases, top European sports betting sites provide the best offers. These promotional deals can take many forms and can be given to both new customers and existing users. Free bets are a common welcome bonus on the best platforms, whilst a no deposit bonus for existing players seems to be the most common occurrence on these sites. These promo codes are designed to keep bettors of all types satisfied with the site for long.
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Claim Bonus | - |
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Up to $250 in Free Bets
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Claim Bonus | Get up to $250 in Free Bets with no strings attached, plus 100 Free Spins on your first-ever deposit at BetOnline. Full T&Cs apply |
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4.1
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50% up to $200
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Claim Bonus | Deposit with your Credit Card and receive a 50% Welcome Bonus up to $200 in Bonus Bets. Minimum Deposit: $50. 1x Playthrough Requirement. Full T&Cs apply |
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Claim Bonus | - |
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100% up to $500
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Claim Bonus | New customers only! Please bet responsibly, begambleaware.org. 18+. Full T&Cs apply. |
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4.6
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100% up to $1000 in Free Play
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Claim Bonus | We match 100% of your First Deposit in Free Play and give you a $10 Casino Chip. Use this industry-leading Sign-Up Bonus to add more excitement to the games you love. Limited time only.. Full T&Cs apply. |
A free bet offer rewards a punter for depositing a specified amount in basic terms. Once a bettor has made this deposit, they are given a free bet worth a specific amount. The best free bets give wagerers a greater reward for placing a lower deposit. For example, many of the best websites offer around €20-25 for placing an initial deposit of only around €10-15. Free bet offers are commonly given as a welcome bonus on these sites.
Europe is renowned globally for its wide range of popular sports played throughout the year. Football, rugby, cricket, handball, and more are commonly considered to be some of the most popular sports. European sportsbooks will give their bettors plenty of opportunities to bet on a range of sports widely played. A list of local sports can usually be found on these websites underneath the “Sports Betting” tab on the homepage.
The best Europe-based betting sites and apps will also let punters bet on a wide range of sporting competitions. Some of the most famous sports competitions that are frequently bet on include the UEFA Champions League, The Europa League, and the UEFA Cup. These UEFA events are some of the most popular football betting events worldwide, meaning that the odds for these competitions are usually pretty great.
It is often the case that finding the right bookmaker for you can be a somewhat arduous and challenging task. However, if you follow the handy hints below, this should no longer be an issue that you have to face:
Top European sportsbooks will give their clients plenty of deposit methods. Some of the most widely accepted deposit methods include PayPal, Skrill, Neteller, VISA, and MasterСard. The best operators may offer their customers further payment options, such as cryptocurrency payments (Bitcoin) or prepaid card methods like PaySafeCard.
Some of the most commonly accepted methods for withdrawal include VISA and MasterCard payments, E-wallet payments from PayPal and Neteller, or additional techniques such as bank transfer options, Skrill, or even cryptocurrency options, such as Bitcoin. Each of these methods has its own average withdrawal time. E-wallet payments take the least amount of time, whereas card payments usually take around 2-3 working days, and bank transfers take around five working days for the money to appear in your account.
If you are looking for a more convenient and comfortable way to wager, look no further than a mobile betting app or mobile-friendly site. Many operators allow their customers to access their websites via mobile devices. Similarly, the best bookies also give their bettors a free betting app. The best betting apps in Europe usually come from popular operators such as Betway, 22Bet, and bet365.
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100% up to u₿50000
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4.5
Bet £10 Get £50 in free bets
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Get £40 in free bets when you deposit & bet £10
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A new and prevalent feature of modern online betting is in-play/live betting. A punter places a bet on a live sports game, race, or event and watches as the results are given in real time. Live betting in Europe is prevalent, with many of the best operators allowing their bettors to live stream some of the most popular sports events.
Live betting on williamhill.com
Generally speaking, most European countries and regions allow most forms of online betting. As long as bookies have the correct gambling licenses for that specific region of Europe, they will likely be permitted to operate within that area. Sports betting is the most commonly accepted form of online gambling across the continent.
There are four primary gambling jurisdictions situated throughout Europe. The Malta Gaming Authority, the UK Gambling Commission, the Alderney Gambling Control Commission, and the Gibraltar Online Gaming Laws are the primary regulators of online gambling within the continent. These official agencies give licenses to trustworthy online operators after testing and concluding that the site or app is safe to use.
United Kingdom Gambling Commission (UKGC)
Malta Gaming Authority (MGA)
If you want to win big with online betting, there are a few tips and tricks to help you start. The first tip is fairly self-explanatory; you should always thoroughly research the betting market you wish to bet on. Ensure that you know everything there is to know about the general trends in odds for that sport or team and use them to your advantage.
You should also utilize promotional offers as effectively as you can. They can be a great way to place a no-risk bet so that you can understand how a site or app functions. Many operators will also give you plenty of tips, tricks, and predictions should you require them.
There are many active betting countries throughout the continent.
The European betting market has several primary formats for odds. Fractional, decimal, and percentage-based odds are the most common formats used within the continent. Many leading operators will provide you with an odds converter should you require one.
European betting operators will let you use a range of currencies. Of course, most bettors will use Euro or British Pounds, which are commonly accepted on almost every online betting site.
| 📅 Sports Betting Legal Since: | Depends on the country |
| 🏢 Regulatory Body: | Region-specific |
| ⚖️ Legal Acts: | Region-specific |
| 🧾 Taxation: | Depends on the country |
| ⚽ Favorite Sports to Bet on: | Football, basketball, tennis, rugby, cricket |
| 🏅 Widespread Tournaments\Competitions to Bet on: | UEFA Champions League, English Premier League, Bundesliga, Ligue 1, LaLiga, EuroLeague |
| 🎰 Other Popular Gambling Markets: | Online casinos, slot machines, poker, lotteries |
| ⭐ Most Popular Sportsbooks: | Betway, LVBET, 22Bet, Bet365, William Hill |
The online betting market in Europe shows no signs of stopping. Many leading online operators provide an inherently high-quality betting experience from the offset to EU-based punters. Head to one of our recommended sites today to see what the local market offers, and place your BetZillion bets now.
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