Betfred traces its roots back to 1967 as a family‑run bookmaker and now operates online under UK Gambling Commission and Gibraltar licenses. It serves UK and Irish punters with a combined sportsbook account that covers major leagues, horse racing, and thousands of titles.
The platform runs on OpenBet for sports, with full support for PayPal, debit cards, and popular e‑wallets. Native iOS and Android apps mirror the desktop site, and the “Bet £10, Get £50” welcome offer draws new and returning customers.
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| Bookmaker Owner (head company) | Petfre (Gibraltar) ltd |
| Website | betfred.com |
| Founded | 1967 |
| Online Since | 2004 |
| Support Email | support@betfred.com |
| Support Phone Number | 0800 028 7747 (uk); +44 (0)1925 878269 (international) |
| Currencies | EUR, GBP, USD |
| Languages | English |
| Licenses | Gibraltar Gambling Commissioner, United Kingdom Gambling Commission (UKGC) |
| Target Markets | Gibraltar, Ireland, United Kingdom, United States |
| Restricted Countries | Algeria, Angola, Bangladesh, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo - Brazzaville, Congo - Kinshasa, Cote dIvoire, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, India, Israel, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Sao Tome & Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Ukraine, Western Sahara, Zambia, Zimbabwe |
| Target States | Colorado, Iowa, Nevada, Pennsylvania |
| Licensed Countries | Gibraltar, United Kingdom |
| Software | Playtech |
| Sport Types | American Football, Australian Rules Football, Auto Racing, Badminton, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Esports, Football, Gaelic Football, Golf, Greyhounds, Horse Racing, Hurling, Ice Hockey, MMA, Motorcycle Racing, Rugby League, Rugby Union, Snooker, Tennis, Virtual Sports |
| Esports games | Dota 2, League of Legends, Overwatch |
| Other Products | Bingo, Casino, Games, Poker, Toto, Vegas |
| Number of Sport Games | 25 |
| Number of Sport Events | 115 |
| Live Events Daily | 216 |
| Live Events Monthly | 6480 |
| Pre-match Events per Month | 3600 |
| Min. Bet | £0.01 |
| Max. Profit | £500000 |
| Min. Deposit | £5 |
| Deposit Charge | Free of charge |
| Min. Withdrawal | £5 |
| Withdrawal Time | Up to 5 working days |
| Payout | 94% |
| Types of Odds | American (Moneyline), Decimal, Fractional (British) |
Compared to William Hill, Paddy Power, Ladbrokes, Coral, Betway, Unibet, and Virgin Bet, Betfred’s strong UK roots give it an advantage in horse racing, but it falls behind Unibet and Betway when it comes to niche markets. In payments, Betfred’s support for PayPal and other e-wallets keeps pace with Ladbrokes but falls short of Virgin Bet’s instant Apple Pay withdrawals.
Betway and Unibet offer 24/7 phone support and multi‑language live chat, whereas Betfred limits support hours and relies heavily on live chat. Mobile app stability and UX rank below Paddy Power’s slick interfaces, even though Betfred matches the core features.
In live wagering, Unibet and Betway stream most major events in‑platform. Betfred has a limited number of live streaming options. Virgin Bet and William Hill provide integrated cash out animations that Betfred only delivers in text form. Overall, Betfred stands out for its horse racing expertise, but it needs to broaden niche coverage, extend support hours, and modernize live streaming.
Betfred Group Holdings Ltd sits at the heart of the Betfred brand, a private, Done family-owned company headquartered in Warrington. In the year to October 2023, the group reported a turnover of £907.9 million, £331 million from online activities and £577 million from its 1,387 retail shops, with net assets of £226.2 million.
The company publishes a Tax Strategy, Gender Pay Report, and Modern Slavery Statement on its Legal & Financial page, which reflects the baseline ESG and responsible business transparency. Betfred offers UK and Irish bettors a combined sportsbook and racebook under one account. It’s also expanding into new markets through its Gibraltar-based online arm, Petfre (Gibraltar) Limited. Its marketing leans heavily on high-visibility partnerships. The company sponsored Super League rugby, the British Masters golf, and Premier League clubs in the past.
Below is a clearer, country‑focused look at Betfred’s online access based on its UKGC license and regional availability:
Betfred began on the streets of Salford in 1967 and today spans roughly 1,400 betting shops across the UK. Today, it is one of the country’s most familiar high‑street names. Online, the platform runs under Petfre (Gibraltar) Ltd, which you can verify on the Gambling Commission’s public register. British customers wager in GBP, enjoy tailored promotions around Premier League football and Cheltenham, and deposit via instant bank payments, PayPal, or debit cards with strict consumer protections from the UKGC.
United Kingdom Gambling Commission (UKGC)
Irish bettors register under the same UKGC framework, with support for EUR, e‑wallets, and local bank transfers. The platform offers tailored promos around Gaelic games, the Premier League, and horse racing, all in English.
In South Africa, Betfred holds a license from the Mpumalanga Economic Regulator, which allows it to serve local punters through retail outlets and digital channels. South African bettors deposit and withdraw in ZAR via EFT, SnapScan, and Visa/Mastercard, then wager on events from the Sunshine Tour to Wimbledon. Betfred’s local license ensures compliance with national rules, offers support in English and Afrikaans, and includes mandatory responsible gambling measures.
Beyond its UK, Irish, and South African licenses, Betfred operates offshore under Gibraltar licenses Gaming RG No. 036 and Betting RGL No. 038. A Gibraltar license carries weight in markets, which lets the bookmaker accept bettors across much of Europe, Asia, Africa, and Latin America.
Gibraltar’s standards sit below the UKGC’s, but they still require controls, checks for KYC, and periodic audits, so offshore bettors can access a reputable, regulated platform with crypto and multi‑currency support, all under a framework designed for cross‑border play.
Betfred has faced substantial regulatory scrutiny from the UK Gambling Commission. In September 2022, Petfre (Gibraltar) Limited, Betfred’s online arm, was fined £2.87 million for failures in social responsibility and anti‑money‑laundering controls, after allowing a customer to lose £70,000 in a single day without adequate affordability checks.
Less than a year later, in July 2023, Done Bros (Cash Betting) Limited agreed a £3.25 million regulatory settlement covering similar SR and AML lapses. This included a divestment of £1.05 million to socially responsible causes and an early‑action plan to remedy shortcomings.
The UKGC recognized Betfred’s prompt acceptance of findings, publication of a statement of facts, and commitment to transaction monitoring. These measures have since been embedded across retail and online operations, with stricter customer due diligence tiers, automated monitoring alerts, and periodic compliance audits to prevent recurrence of past failings.
Betfred posts odds up to 7 days in advance for major football and horse racing events. This gives you plenty of time to plan out your wagers. The most popular sports, such as football, feature a wide range of betting markets, including match result, early payout for 2-up, total goals, both teams to score, correct score, and many others. Niche or lower-division games typically offer fewer options.
| Leagues | Average Margin | Average Payout |
|---|---|---|
 Premier League |
4% | 96% |
 Scottish Premiership |
4% | 96% |
 Champions League |
5% | 95% |
 Europa League |
6% | 94% |
 La Liga |
6% | 94% |
 Serie A |
6% | 94% |
 Bundesliga |
5% | 95% |
 Ligue 1 |
5% | 95% |
 MLS |
11% | 89% |
 NBA |
4% | 96% |
 MLB |
5% | 95% |
 IPL |
6% | 94% |
When you choose to confirm a stake, it settles in 2 seconds, even during busy moments like goals or race finishes, and odds remain stable with only occasional brief freezes. Prices display in American formats, fractional, and decimal, and you can switch them on desktop or mobile.
Your settlement history logs every price shift, and Betfred publishes clear rules for voids, palpables, and cash outs, although it doesn’t reveal the exact cash out formula. Margins stay consistent across tennis, football, basketball, and racing. You won’t encounter surprise fees or tax deductions at payout. There’s no built‑in odds comparison tool, but the bookmaker’s transparent margin policy and downloadable bet history make it easy to track your returns.
Betfred supports different withdrawal and deposit methods for different wagerers. You can use Visa and Mastercard, PayPal, Skrill, Neteller, instant bank payments, and BACS for bank transfers.
On mobile, the cashier flow includes Google Pay, where available. You’ll see processing times and fees displayed in GBP before you complete any transaction. Withdrawals via PayPal or e‑wallets clear in 12 hours for most accounts, and card payouts take 1 to 3 working days. All card payments use 3‑D Secure authentication, and Betfred applies TLS encryption with tokenised storage so your details never appear in plain text.
Betfred covers 30 sports with a wide variety of betting lines, from Premier League football and top‑tier horse racing to niche events like Gaelic games and snooker. Virtual sports markets cover dash horses, dash greyhounds, horse racing, greyhounds, football, and more. The specials include politics and TV shows.
| Competitions | Bet Types | Betting Markets | Bet Conditions |
|---|---|---|---|
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MLS |
1x2, Both Teams to Score, Clean Sheet, Correct Score, Double Chance, Double Result, Draw No Bet, First/Last Goal, Handicap, Odd/Even, Over/Under, Same-Game Parlay, Win to Nil | Goals, Player Props | 1st Half, 2nd Half, Both Halves, Either Half, Team 1, Team 2, Time Interval |
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NBA |
1x2, Handicap, Over/Under | - | 1st Half, 1st Quarter, Include Overtime |
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MLB |
1x2, Handicap, Over/Under | Inning Result | Inning 1 to 5, Team 1, Team 2 |
Core sports feature lower divisions, youth leagues, regional cups, and flagship football matches. Period bets (first half, next 5 minutes, and quarter markets) sit alongside NFL and basketball.
Betfred keeps the action moving, with live markets on tennis, basketball, football, ice hockey, baseball, and American football. An animated match tracker displays live stats, shots, possession, and serve speed, alongside a scoreboard showing clock, substitutions, and VAR. Cash out is available in full and partial options on most live wagers, and payouts settle instantly once you confirm.
| Competitions | Live Betting | Live Streaming |
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| Premier League |
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 FA Cup |
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| Champions League |
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| Europa League |
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| Bundesliga |
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| Ligue 1 |
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 NHL |
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Betfred kicks things off with a “Bet £10, Get £50” welcome offer in free bets; just place a qualifying stake and claim your reward. All terms sit in plain view: free bets expire in seven days, carry a 1× wager, and exclude certain markets like virtuals. To qualify for a promo offer, you must make a deposit using the payment method specified in the Terms & Conditions. For example, to get the welcome bonus, you need to make a deposit using a debit card registered in your name.
You can also enjoy regular Acca Insurance on five-leg accumulators, plus get double or triple the odds if your winning First Goalscorer bet scores a second or third goal in selected football matches. The bookmaker offers generous bonuses on other sports. If you enjoy betting on horse racing, you can take advantage of offers like “Bet £10 & Get 10 Free Spins.“ Rugby, golf, and greyhound markets also come with bonuses, often tailored to specific matches or events. You can find information about them on the official bookie’s website, a few days before the game.
Betfred’s site strikes a nice balance between familiarity and speed. Pages load in 2 seconds on 4G, and updates on live odds automatically without a refresh. On the left, you’ll see all available markets, and the right side displays your dashboard with bet slips, cash out options, and active bets without covering the main content. The navigation is simple, as you can reach any league from the main menu in just 2 clicks. Accessibility features meet basic standards, but advanced social tools and built‑in calculators are unavailable. The website also lacks filters for date, league, odds range, and bet type.
Betfred offers a mobile‑friendly website and native apps on iOS and Android, so you can choose your preferred platform. The mobile site and apps load in under two seconds on 4G and run smoothly even on older devices, with no crashes during our testing.
The mobile version offers a full desktop feature set, including HD live streams with background audio, real time stats, and cash out controls. You can view your bet history offline and set up push, SMS, or email alerts for settlements and special offers.
Security features like Face ID/Touch ID login and two‑factor authentication keep your account safe, and the experience aligns with WCAG 2.1 AA accessibility standards. App‑exclusive promotions appear alongside standard site offers, so that you never miss a deal whether you download the app or stick with the browser.
The Betfred mobile site feels just like an app without the download. Click “Add to Home Screen” to get full-screen access in seconds. Menus and odds appear instantly, and you can switch between sports, live streams, and your bet slip with one swipe. The browser version locks after inactivity and supports fingerprint login, so your account stays protected even on shared devices.
Betfred’s iOS app is available in the UK and Irish App Stores, carrying a 3.1 average from over 2,000 ratings. Installing the app is easy, and it launches in 2 seconds on newer iPhones. The interface mirrors the mobile web.
Live odds refresh instantly, and HD streams play without a hitch. You can swipe between your bet slip and the live dashboard without interruption. The app supports Face ID/Touch ID login, two‑factor authentication, and session timeouts for added security. Push notifications arrive instantly for bet settlements, goal alerts, and special promotions, all manageable from within Settings.
The Betfred Android app can be downloaded from Google Play in the UK and Ireland. The app opens in 2 seconds on most devices and offers the same bottom‑bar navigation as the iOS version.
Live odds update in real time, and HD streams run smoothly and even support background audio playback. You’ll find predictive search, pinned favorites, and offline access to your wagering history all built in. Security measures include biometric logins, two‑factor authentication, and automatic session timeouts.
Betfred shields all connections with TLS 1.3 encryption and enforces HSTS so browsers connect over secure channels only. You can activate 2FA or use Face ID/Touch ID on mobile apps, and idle sessions lock automatically after a short period.
Betfred packs its platform with a suite of tools designed to give you an edge.
The Betfred Commentary feature delivers ball‑by‑ball updates, point‑by‑point descriptions, and key moments straight into your bet slip. You won’t need to scour third‑party sites for play‑by‑play. Every major football fixture, tennis match, and race includes a running text feed.
Commentary flags goal attempts, cards, substitutions, and halfway scores, and it even surfaces tactical notes like formation changes or weather interruptions. For horse racing, live commentary details fractional times and track conditions so you can see exactly why odds shift mid‑race.
Betfred lets you lock in a return or cut losses on most open bets with its cash out option. Full and partial cash out controls sit next to active wagers and show you an immediate payout figure.
If your accumulator starts well, you can pull out a guaranteed profit before the next leg kicks off; if one selection goes south, you can recoup part of your stake rather than watch it vanish. Payouts confirm in under two seconds once you click, and haircut rates, typically under 5%, remain visible on the offer screen, so there are no surprises.
Alongside live wagering markets, Betfred provides an in‑play statistics panel that breaks down shots on goal, possession percentages, serve speeds, and segment‑by‑segment scoring. The tracker refreshes every few seconds and highlights momentum swings, perfect for timing your next bet or deciding whether to cash out.
Betfred offers a straightforward range of responsible gambling tools designed to help you stay in control of your play. These tools are available directly through your account settings and work across both desktop and mobile. You can easily set Deposit Limits, take a Time Out, activate a Reality Check, or choose Self-Exclusion.
Each tool is explained in simple terms, making it easy to understand how it affects your account. You can choose short-term measures, like a 24-hour time out, or go further with self-exclusion periods of up to 5 years. The system doesn’t rely on smart alerts or behavioural tracking, but it gives you full control over how you want to manage your activity.
Betfred also links to external help via GAMSTOP, BeGambleAware, and GamCare, offering support if you need extra help. However, there’s no interactive content like quizzes, video guides, or real-time session notifications. Educational resources are limited, and there’s no annual report or data showing how punters engage with these tools.
Betfred provides dedicated customer support across multiple regions, with clear contact details depending on your location. UK customers can reach Betfred Retail by phone or email, while online support is handled through a 24/7 Live Chat or a Contact Form. Hours are listed for phone support, but live chat is always available for online punters.
Support for South Africa includes a dedicated email and local phone line, with extended calling hours to accommodate international time zones. For US-based bettors, Betfred handles queries based on individual state regulations, with a link to the appropriate support page.
Press enquiries are directed to a named contact, showing a transparent approach for media relations. While there’s no mention of support in Irish or other languages, communication options are clearly outlined, and each channel appears easy to access.
Betfred hosts its wagering education and news hub under Betfred Insights, accessible from the main menu and footer. Insights delivers multiple daily articles, racing and football previews, accumulator tips, and “Bet of the Day” picks, organized by sport and content type.
You’ll find beginner‑friendly guides in the Education tab, alongside expert blogs penned by named authors and ambassadors (e.g., Jamie Worsley for golf, Richard Johnson for racing). Integrated videos from Betfred TV stream directly on the site, and a YouTube channel links out for in‑depth race previews and interviews.
There’s no interactive odds calculator or odds‑comparison tool, but each tip article includes match stats, form data, and recommended stakes that help you refine your strategy. Content updates multiple times daily to match the sporting calendar, and articles remain archived under each category rather than cluttering the front page.
A search bar and sport-specific filters help you quickly find the most relevant posts, and the entire section is fully responsive on mobile. Though there are no user‑generated comments or social forums, Betfred Insights stands out as a professionally produced resource for new and experienced bettors.
Betfred has long been synonymous with horse racing, donating £155 million between 2011 and 2018 to become the sport’s biggest backer. Today, it proudly sponsors all five Classics: the 1,000 and 2,000 Guineas at Newmarket, the Oaks and Derby at Epsom, and the St Leger at Doncaster. It also underwrites the Betfred British Masters at Belfry for seven consecutive years.
In football, the bookmaker earned its stripes as official betting partner to Manchester United and Wembley Stadium from 2006 onwards. Beyond the pitch, Betfred’s name appears at the Matchplay Darts in Blackpool and across major boxing events through partnerships with Matchroom and Boxxer.
Bettors on Trustpilot praise Betfred for its intuitive app design, wide range of sports, and strong horse racing coverage. It currently scores an average of around 3.3 from over 9,000 reviews. Punters praise the “Bet £10, Get £50” offer and in‑play features, but common cons include lengthy live‑chat wait times, occasional withdrawal holds on large requests.
There are some accessibility concerns as well, with visually impaired bettors noting navigation challenges and a lack of screen‑reader support. Compared to rivals William Hill ( 3.6), Paddy Power (3.8), and bet365 (3.7), Betfred sits slightly below average.
Betfred’s casino lobby runs on industry-leading platforms, with hundreds of slot, table, and video poker titles powered by Playtech. This includes exclusive branded games and a mobile solution custom‑built in 2013 for the operator’s website. The live dealer section taps Evolution studios in Malta and Latvia, streaming HD tables for roulette, blackjack, baccarat, and game shows.
There is a poker room, bingo halls, and virtual‑sports simulators, all available through your single account. While sports wagering remains Betfred’s core focus, the casino experience delivers the same polished interface, rapid payouts, and integrated promotions for those looking to mix in some tableside action.
You can follow the steps below to register and verify your Betfred account.
Head to Betfred.com and click the “JOIN" button in the upper-right corner of the main menu.
On the login page, click the “REGISTER NOW" button to start creating your account.
Fill in your personal information including your full name, contact number, email, date of birth, country, address, and postcode.
In the “Settings" tab, select your preferred currency (e.g., GBP), opt-in to marketing channels (email/SMS), and set deposit or reality-check limits if desired.
Upload a photo ID (passport or driver’s license) and a recent proof of address (utility bill or bank statement) to complete the KYC verification process.
Betfred blends decades of high-street heritage with a fully licensed online platform and offers a well-rounded betting experience. Here are the key takeaways:
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5.0
Betfred is a reputable UK betting site offering diverse sports markets, promotions, and good customer support, but its design could use some updates.
5.0
It is the best for me, I recommend it to you
4.0
fair betting site in my opinion, I like this site because of its long standing trust, so betting here is safe and reliable
5.0
Customer service is actually helpful, which is rare. They solved my issue quickly.
5.0
I love their promotions! The free bets are a nice touch, and they don’t make it too hard to claim them.